What makeover of its top-of-the-range jams does your expert jam maker have in store for you for 2022?
13
January 2022
In 2022, your jam maker will have a new look! To mark our 70 years of know-how, we have worked on the renewal of the image of our House’s top-of-the-range jam brands. Unveiled exclusively at the SIRHA gastronomy trade show in Lyon in September 2021, you will be very pleased with them!
You couldn’t come and see our stand at the SIRHA because you were too busy at yours? You didn’t see our new ranges up close? Follow this article to discover our choices on the relooking of our top-of-the-range jams and what changes for you!
What does the makeover of our premium jams consist of?
This makeover of the ranges arrives in 2022 for the 70 years of craft know-how of Maison Andrésy! How time flies!
We wanted to take advantage of this anniversary to renovate the design of our top-of-the-range jam brands, in collaboration with our customers, to be closer to their expectations. We have redesigned them without changing the recipe because you love them and they are the result of 70 years of experience. What has changed is their packaging!
Your consumers’ expectations have evolved over these 70 years. Maison Andrésy wanted to adapt. Just like you did !
The ranges that will benefit from a new identity in 2022 are :
– The range of « Confitures à l’Ancienne » which becomes the range « Andrésy à l’Ancienne »
– The “Origines” range and part of the “Gourmet” range become the “Andrésy Gourmet” range
– Part of the “Gourmet” range and the “Andrésy Cuisine” range which become the “Andrésy Nature” range
– The “Andrésy Gourmet Bio” range which becomes the “Andrésy Bio” range
– The ” Andrésy Nature ” range which becomes the ” Andrésy Fruitée ” range
New identities, new names and tastings as delicious as ever!
Why did you present these new top-of-the-range jams exclusively at SIRHA?
As you may know, the SIRHA is a trade show where restaurateurs and hoteliers meet every year. This 2021 edition was highly anticipated because of the long months without trade shows or meetings in 2020 and 2021. So last September, this reunion in « flesh and blood » was the ideal moment to unveil our new high-end jams.
Don’t panic if you couldn’t come to the SIRHA : you will discover all our new products in detail throughout 2022 on our website and our networks.
You want to have a look already?
The pictures of our stand have been posted on our social networks.
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What did you think of the new top-of-the-range jams at SIRHA?
The first thing that struck you about the makeover of our top-of-the-range jam ranges was the attractiveness and dynamism of the new packaging! New jars, new labels, new colors and new shapes!
From now on, each brand has its own identity and is different from each other.
All the customers you saw at the gastronomy show shared their enthusiasm for this modern makeover, without forgetting the soul of each range. Maison Andrésy is ready for 2022!
And you, what do you think of our new high-end jams? Are you looking forward to seeing them on your shelves, in your buffets or in your room service?
For more information, contact our sales team!
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