Discover what changes for you in the new range of Confitures à l’Ancienne of Maison Andresy !
19
May 2022
You were attached to our range of Confitures à l’Ancienne and you knew it since more than 30 years. You liked its characteristic traditional aspect which made you immediately think of the French gastronomy.
For the 70 years of our Maison we revise all our ranges of jams!
The range of Confitures à l’Ancienne has a new look, a new design more sophisticated and more refined for your beautiful hotels and grocery stores. The colors change but not the high quality jams!
Discover more about the new range in this article!
Why is your range of Confitures à l’Ancienne changing?
The range of Confitures à l’Ancienne is one of the oldest brands of Maison Andresy and also one of the most appreciated by you!
It is the most diffused on different sectors, for France or for export, for hotels, stores or for restaurants. So why redesign it?
Your customers’ expectations have evolved, and their favorite range must reflect them!
Maison Andresy wanted to adapt its historical brand to the new gastronomic trends, to your expectations, to your customers’ needs.
Your expectations on the new range of Confitures à l’Ancienne : how did we collect them?
To operate this relooking, we really wanted to take into account your wishes and needs. We thus went to meet you on LinkedIn via quizz posted on our page in order to better perceive your expectations on the brand “Confitures à l’Ancienne“.
We thank you for your participation to this questionnaire! Your answers were very useful for us.
Here is what emerged from the wills of the consumers of the brand:
Attachment to tradition
Our authentic and traditional pot seduces you. You recognize it easily and this “Made In France” craftsmanship is highly appreciated by your consumers.
The need to be anchored in the present
We have taken into account your desire to purify, to return to the present but also this desire to preserve tradition.
The range of Confitures à l’Ancienne allures you so well because it has an old origin, a tradition, a family know-how.
What remains faithful to the old range and that you appreciate so much:
– The recipes remain the same!
– The kraft paper cap remains to remind our know-how of traditional cooking in a cauldron and it is getting lighter!
– We have kept the copper basin for the best taste cooking!
Maison Andresy does its best to deliver you always more excellent products through this mastery of the manufacturing process and you know it well.
The Confitures à l’Ancienne are no exception!
What evolves then in your Confitures à l’Ancienne ?
First of all, the name changes!
We present you from now on the range “Andresy à l’Ancienne“.
There will be two categories in this range:
– The classics: find the recipes that your customers are most looking forward to
– The original ones: find more varied and original tastes, to surprise and delight your customers
What is new :
– To recall our know-how with the copper basin, the cap of the jar becomes copper-colored.
– To benefit from a more durable and premium look for your demanding customers, the elastic band closing the paper cap is replaced by a fabric band.
– To assert the spirit of the new range, the tradition and above all the know-how of one of the oldest professional French jam makers, you will find a “since 1952” crest on the kraft cover.
– To adapt to your international customers, you will find on the big jars more precise labels, highlighted recipes and especially the great novelty of French and English labels.
We also have the desire to make limited editions of certain flavors in this range Andresy à l’Ancienne.
Contact our experts to know more!
What are the special novelties in these “Confitures à l’Ancienne” for you?
We have, for you, developed even more the range which will be called “Andresy Instants”. It will contain all the products appreciated by your customers except the jams:
– Honeys
– Spreads
– Maple syrup
– Stewed fruit
– Salted condiments
– Side dishes : confits
– And much more to come very soon!
We have even added for your international customers, whatever their language, cutlery and other tools on each product label to distinguish honeys from savory condiments for example.
Would you like to order our new range of Andresy À l’Ancienne jams?
Do it now by contacting our experts!
Contact an expert
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